There's an expression called 'missing the forest for the trees'. Almost every gaming website out there, from 1up, to GiantBomb, to Joystiq, and more are guilty of this.
The common theme among all of them in regards to the generally loathed Mass Effect 3 ending is that those that are complaining about it have a sense of 'entitlement'. Entitlement for the ending that they did not get because, apparently, the gaming fanbase at large is simply too stupid to understand the 'artistic vision' of Bioware. And some are claiming that they shouldn't change the ending to maintain the 'artistic integrity' of the ending.
Just a note; 'artistic integrity' is a misnomer. Especially when you're part of a giant corporation with millions upon millions of dollars at your disposal, in order to make even more money.
The writers at Bioware are not 'areeests' or 'auteurs'. They're writers for a product meant for public consumption. If they wanted to make an art game, they should have made a damn art game. ME is NOT an art game. It's supposed to be a fun and satisfying game. After 3 whole games, to be told that everything you've done was for nothing is not only insulting, it goes against what a video game's supposed to, entertain you.
It's because of this circle jerking that it's becoming more difficult to even call it 'gaming journalism' in the first place.